GROUND ZERO

WHEN YOU GET TIRED OF MARKETING BY THE BOOK,
LET IT GO – GIVE YOURSELF A TREAT!

WHEN YOU GET TIRED OF MARKETING BY THE BOOK,
LET IT GO – GIVE YOURSELF A TREAT!

#GROUNDZERO

Marketing is a game without rules. Things that work for you now and bring good results create the illusion that you know the rules and use them effectively. However, this is only your past experience, which only limits the range of your capabilities today. And future starts today.

We look for solutions that are going to transform your idea of the market, your competition, your organization and yourself. Solutions that can bring a different result and raise the bar for everyone.

 

STRATEGY

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#GAMBETTO

The ability to see farther ahead, to sacrifice small things to win it all, to act fast, setting your own pace for the whole market.

POSITIONING

To be the only one, not “just another one”, evoke desire and need, 

increase the impact and efficiency of advertising

 

Positioning

STRATEGY

Enter new markets, do a successful new product launch, define promotion, monetization and pricing
strategy

Strategy

INFLUENCE

Optimize the system for interacting with customers, automating business processes and advertising campaigns

Influence

TIMEPAD

Development of marketing and PR strategies, marketing the product of a major SaaS provider for event organizers in Russia (b2b).

Our efforts ensured a 100% increase in b2B customers, with 3.7 million e-tickets sold through the service.

 

TICKETFOREVENT

Relaunching an international SaaS company in the Russian market, implementing the marketing and PR strategies, product marketing.

As a result, sales doubled, the Russian business’s share increased to 60% of the company’s overall business, the cost of customer acquisition was reduced by over 95% (by a factor of 23).

 

NAT METHOD

Developing a brand strategy and positioning a premium-segment personal yoga trainer.

MARKETING

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#DESIRE

Marketing is the realm of desires which can be defined, or created through a combination of a scientific research, data processing, and being ready for new things.

ANATOMY

Research and analysis to identify the competitive advantage, distribution channels, and effective promotion techniques

 

Anatomy

CREATIVE

Unconventional and new methods of recruiting and engaging customers. 

Development of motivation and loyalty programs

 

Creation

ADVERTISING

A comprehensive ad campaign, with online and offline components, 

identifying effective channels and causalities 

 

Advertising

WINNING THE HEARTS

Promoting a business event of the year for senior executives. More than 1,000 attendees, average ticket price of RUB 87,000 (US$ 1,300).

Development and implementation of a marketing and PR strategies, increasing revenue from incoming orders by 490% (by a factor of 5.9x) without changes to the advertising budget.

 

NINTENDO

Developing high-quality high-volume distribution for a major gaming company, with a US$ 32 billion market cap.

Successful introduction of the customer’s products at key retail chain, participation in global product launches, trade marketing support.

 

SEREBRYANY MERKURY 

Marketing packaging and sale of one of the biggest and most prestigious festivals in the Russian advertising market.

Sales of premium business attendance packages up 300% (by a factor of 4x), as the ticket price was increased, and a record premium attendance.

 

DIGITAL

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#SPACE

We provide incredible technologies to zero in on and target the desired audience, offering broad reach and custom treatment of every customer at the same time.

TACTICS

Selecting the channels and tactics for promotion online and in the digital world to maintain the company’s positioning and synchronization with offline activities

Tactics

ANALYTICS

Identify which channels tend to burn through the budget with little impact, 

and where the most lucrative clients are, through the use of comprehensive business analysis and controlling customer contacts through multiple channels

 

Analytics

VIRTUAL REALITY

Enter the customers’ minds, as reality is not the physical world around us, 

but rather the world where our consciousness, our mind is. Be the first to use new solutions

 

Virtual reality

KASPERSKY LAB

Digital promotion of new products of a leading international IT security company.

Media planning, unconventional communication channels, and new digital media placement.

 

VMWARE

Campaigns to promote corporate events for a major IT company (US$11.9 billion market cap).

Digital promotion of B2B conferences and corporate events in Russia, achieving record attendance.

DELIVERY HERO

Digital promotion for the Russian business of Europe’s second-largest e-commerce startup (valued at US$3 billion).

Focusing on two key areas: bringing in new customers and increasing the % of repeat orders.

 

PR | EVENTS

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#SOLAR

Designing custom solutions to address specific objectives, reputation boost or makeover, creating a community or a new product launch with a strong impact.

PR

Getting the biggest news media to pay attention to your project. Create and package the news that can give your wide coverage in your desired target media

Direct speech

SPECIAL PROJECTS

From running an event on your own to a joint project with Vedomosti, a major Russian business publishing house. Finding amazing partners and negotiating special projects and terms of cooperation with them

Special projects

EVENTS

Finding participants/attendees and creating the right feel, the right atmosphere around the event for any kind of audience: regional governors, businesspeople, or corporate Chief Information Technology Officers

Events

MEDIA
PARTNERS

We have experience of engaging major media partners in relevant projects through cost-effective barter arrangements: Vedomosti business daily, Snob, The Moscow Times, Rossiyskaya Gazeta (the Russian government daily newspaper of record), Lenta.ru, and others.

OPEN

INNOVATIONS

A campaign to invite participants to a Russian government-run forum: 13.500 attendees from 99 counties, including investors, scientists, start-up entrepreneurs, regional governors, and businesspeople.

WIDE

REACH

We create and effectively package news that have the potential for broad reach in target media. We can transform a press release into a document of great relevance and value for the media.

SPECIAL
PROJECTS

Finding an effective unconventional way to approach a challenging audience of HR professionals – branding for Russia of the highly anticipated professional book Work Rules by Google’s former VP of People Operations.

#POINT B

We will become personally engaged in your business, actively and closely looking at all aspects of your business, not only at marketing and sales.

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